Hard Rock
The Hard Rock Hotel created a limited number of Rock Royalty cards to be handed out exclusively at the House of Hype. The lucky few who managed to get these cards can benefit from a life time of perks at the trendy hotel including complimentary transport on the Hard Rock Hotels private jet, free stays in their celebrity suites, free bottle service at Body English and the Joint concert venue and cabana service at the Rehab pool party.
Seven lucky Sundance goers were the first to receive these cards after making an appearance at the House of Hype of Main Street. 50 Cent, Brittany Murphy, John Legend, Maria Bello, Diego Luna, Jack Black, and Billy Morrison all received the royal treatment.