Hype PR Blog

Voting has never looked so glamorous! Brittany Murphy shows her support for Rock the Vote at the House of Hype.

Rock the Vote filmed PSAs for the upcoming presidential election at this years Sundance Film Festival. Supporters included: Rocker Billy Morrison; athlete Baron Davis; John Paul DeJoria, owner of Patron; musician John Legend; John Reitman, Oscar nominated director for Juno; Beth Stolarczyk, the Real World; Rex Lee, Entourage; Victoria Secret model Jessica White; Kim Kardashian, Keeping Up with the Kardashian’s; The Donnas; rapper Nick Cannon, DJ Steve Aoki; and DJ Irie.

The House of Hype housed numerous famed DJs during the 2008 Sundance Film Festival. Notable DJs included: Nick Cannon , DJ Irie, DJ Spider, Felli Fell, Cobra, Whoo Kid, Steve Aokie, Clinton Sparks and Peshie.

Celebrities stopped by House of Hype’s Dell Lounge during the Sundance Film Festival to check their emails and custom design their own Dell computers.

Celebrities included: Lucas Haas, Alpha Dog; Stanley Tucci, Devil Wears Prada; Adam Scott, Tell Me You Love Me; Danny Masterson, The 70’s Show; 50 Cent, G-Unit; John Paul DeJoria, CEO of John Paul Mitchell Systems and owner of Patron Spirits Company; Lloyd Banks, G-Unit; Jason Reitman, Oscar nominated Director of Juno; Brittany Murphy, Sin City; and Baron Davis, NBA’s Warriors.

The Hard Rock Hotel created a limited number of Rock Royalty cards to be handed out exclusively at the House of Hype. The lucky few who managed to get these cards can benefit from a life time of perks at the trendy hotel including complimentary transport on the Hard Rock Hotels private jet, free stays in their celebrity suites, free bottle service at Body English and the Joint concert venue and cabana service at the Rehab pool party.

Seven lucky Sundance goers were the first to receive these cards after making an appearance at the House of Hype of Main Street. 50 Cent, Brittany Murphy, John Legend, Maria Bello, Diego Luna, Jack Black, and Billy Morrison all received the royal treatment.

Actor Jack Black, promoting his new film Be Kind Rewind, attended the 2008 Sundance Film Festival. The cast includes Mos Def and Danny Glover. Black inconspicuously escaped the paparazzi by hiding behind a pair of Oakley’s he custom designed himself at the House of Hype.

CEO of Patron Spirits Company, John Paul DeJoria, personally sponsored the upscale House of Hype at the Sundance Film Festivald.

Jonathan Montoya of Saliva; Bill Shaffer, VP of marketing for Patron Spirits; John Paul DeJoria, CEO of John Paul Mitchell Systems and owner of Patron Spirits Company; and athlete Baron Davis all join in on Patron shots at the House of Hype to stay warm in chilly Park City, Utah.

Celebrities couldn’t get enough of Puma’s Mongolian Shoe BBQ. Celebs Ben Lyons of the Daily 10 on E!, rocker Billy Morrison; Brittany Murphy, Sin City; Emily Blunt, the Devil Wears Prada; Jason Reitman, Oscar nominated Director of Juno; Kim Kardashian, Keeping Up With the Kardashian’s; Lloyd Banks, G-Unit; Rex Lee, Entourage; Sandra Oh, Grey’s Anatomy; and Steve Aoki, Dim Mak Records were seen at the House of Hype Sundance event customizing their very own Pumas.

Rex Lee of Entourage left fellow co-star Adrian Grenier on Main Street to have a little fun of his own.

Lee was seen custom designing his own Puma shoes and Havainas Sandals as well as picking up a pair of Frye boots at the House of Hype. Hey, what kind of an assistant is he?! He did, however, redeem himself by giving back to the community by shooting PSA’s for Rock the Vote and Amnesty International’s Save the Human.

Although Kim Kardashian and her NFL superstar boyfriend Reggie Bush attended the Sundance Film Festival together, Kim ditched her man in order to attend the exclusive House of Hype. At the event, Kim hung out with Brittany Murphy and her husband Simon Monjack in the House of Hype celebrity photo studio to pose for some steamy black and white photos for Amnesty International and Rock the Vote.

Before her departure, Kim made sure to visit some of the hot brands at the event. She got a pair of ultra hot brown Frye boots, custome made her own Puma sneakers, and Havaianas sandals and picked up a sexy pink pair of Oakley goggles to match her ski bunny outfit. A girl can never have too many shoes!

Platinum selling artist, 50 Cent and Randall Emmett , announced their partnership and the launch of their upcoming production company Cheetah Vision at the exclusive House of Hype during the Sundance Film Festival.

The two worked together on film Righteous Kill (2008) where Emmett produced and 50 Cent starred alongside Oscar winners, Al Pacino and Robert De Niro, Emmett other producer credit include 88 Minutes starring Al Pacino, Rambo staring Sylvester Stallone, and 18 Blocks starring Bruce Willis.